NICK FANCHER
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  1. I recently did an apparel shoot for a client that wanted their product hanging on a hanger, but not against a wall, so there would be some depth to the image. Seemed easy enough to me. But the problem, as I quickly discovered, is that when you hang a garment on a hanger, it doesn’t hang perfectly flat in the front. And I needed the front to be flat because the client was planning on overlaying their graphics in post, later on. 

    I spent over two hours, trying a number of different techniques, failing worse each time. I was ready to call it quits, certain that the client wanted something that just wasn’t physically possible, when my stylist modestly suggested, “How ‘bout fishing line?” 

    Huh?

    Yeah. Run a line down each side of the shirt and pull the front flat. So simple. And so genius. So there ya go. My setup and the result.

    Tip your stylists.

  1. 17 notesTimestamp: Friday 2014/01/17 22:07:01apparelnick fancherstrobistphotographers on tumblrphotojojoperp collectiveapparel photographycommercial photographyphotographyphotographercolumbus ohioohio
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  3. harrirauhanummi said: Cool. Often times the most simple solution is the best. Being simple is not easy.
  4. rainblow said: This is fucking genius
  5. nickfancher posted this